Now that you know more about the concepts and advantages of Inbound Recruiting, you need to think about how to apply it in the recruitment and selection process of your company. So we are going to show you some steps that need to be taken into account when using this technique.
One of the first concepts of Marketing that need to be aligned with the entire execution team is the Customer Journey which, in the case of recruitment, we can call it the Candidate’s Journey.
Before the talents and potential candidates get interested and apply to a vacancy, they go through some steps of an Inbound Recruiting funnel, very similar to the Inbound Marketing sales funnel.
The main steps in this recruiting funnel are: attraction, conversion and closure. Below, we’ll explain what each step means and how you can take them across your business.
Attraction
This first stage of the funnel is where professionals have their first contact with your company, whether in the search for vacancies or simply information about the corporation. It is at this stage that visitors will have their first impressions about your employer brand.
Having a well-designed, responsive and accessible institutional website for all users is essential for your brand to be consolidated, as it makes a good impression on those who access it and this can contribute to making them feel attracted to your company.
As the goal is to bring people closer, your website needs to have relevant content that will attract the attention of those who are browsing. To ensure a greater reach of your brand, you can also invest in paid media, sponsored links and publications on social networks, not just getting stuck to your website. To do this, you must define your persona very well, so that you will be able to reach exactly those people who have a culture aligned with that of your business.
The use of the SD-WAN system is, therefore, an upgrade from outdated computer network frameworks of the past as they are detached from traffic management and hardware-based monitoring functions.
Strengthen your employer branding , that is, your visibility as an employer brand is also extremely important for this phase of attracting leads. Be transparent about the company’s culture so that it is always well aligned with all its employees so that, thus, they also act as promoters of the company in which they are a part.